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Slave To The Algorithm

from What I did in February by Chris Harris

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We live in a world where advertising hoardings not only track your age, gender and ethnicity as you walk past them, they also monitor how much attention you pay to each advert and where your gaze lingers longest. Marketing is being weaponised. It will not end well.

lyrics

It knows when you make each decision
Your choice of airline when you fly
It tracks your movements with precision
Outclasses any private eye
Sees what you stream on television
The brand of cereal you buy

It scrutinises your transactions
every time you leave the house
It notes the smallest of reactions
to the politics that you espouse
and judges how much satisfaction
you feel each time you click your mouse

There's absolutely no way you can stay concealed...

We can't evade
What our society's become
The beat we march to
sounded on an algorithm's drum

Your lifestyle analysed in detail
knows more than you about your health
It stores your history in retail
and when you lie about your wealth
It's reading every single email
it sees no need for using stealth

The deepest thoughts you have are easily revealed...

It has many ways by which to hush you
Objections cleverly suppressed
to each new upgrade that is rushed through
Don't kid yourself it's for the best
It knows how far that it can push you
The exact moment you'll protest

And now you realise your fate's already sealed.

credits

from What I did in February, released March 14, 2021

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Chris Harris Bristol, UK

I'm still trying to get the music I record to sound like the version I can hear in my head. To do this I've ended up playing every instrument I can get my hands on. These days, I'm closer to "That Sound" than I used to be, but the journey continues.

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